معلومات البحث الكاملة في مستودع بيانات الجامعة

عنوان البحث(Papers / Research Title)


Enhance Business Promotion for Enterprises with Mashup Technology


الناشر \ المحرر \ الكاتب (Author / Editor / Publisher)

 
سماهر حسين علي الجنابي

Citation Information


سماهر,حسين,علي,الجنابي ,Enhance Business Promotion for Enterprises with Mashup Technology , Time 16/11/2016 11:48:04 : كلية العلوم للبنات

وصف الابستركت (Abstract)


Middle-East Journal of Scientific Research,_2014

الوصف الكامل (Full Abstract)

Technology improves people’s life and makes business more viable than ever before, especially eleisure
and e-business. Many Small and Medium Enterprises (SMEs) which might not have enough budget for
establishing their IT (Information Technology) department can today easily benefit from the use of technologies
like Web technology, Web applications and their underlying supporting platforms and meta-application
development methods. This paper presents an ideal about how to easily make business applications to attract
customers for their patronage. Such applications are called meta-applications since they build from a simple set
of basic applications to create a high-level advanced application through retooling. These meta-applications
are very attractive solution in the business domain because of their low level development cost and rapid rebuilds.
Through our investigations and series of experiments we found that SMEs can apply mashup
technology to do some basic and simple integration without having an IT department or costly external
consultancy services to assist them. This paper also demonstrates a real effective example of how to create a
meta-application based on Google Maps and Flickr services which shows various photos with their
geographical coordinate information about restaurants, shops and hotels. Such examples not only to help SMEs
saving money without increasing their budgets but also to enhance their advertising and promotion for
business with ease through the Internet at competitive prices and attract customers more effectively. While it
is acknowledged that this form meta-application can be developed by most novices, important issues regarding
security threats and privacy violation cannot be ignored in this loose way of assembling resources. These
issues are also broadly presented in this paper as well.

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