As a digital broadcasting technology progresses, the technology to protect digital products
data (video, video clips, songs, etc.) from unauthorized users also needs to be enhanced. Because the
data is in digital format, it can be copied, modified, deleted, etc., without proper without a proper
authentication and authorization from the original owner of that data. Therefore, the digital
broadcasting technology faces a number of challenges including copyright protection, data
authentication, and data source tracing. These issues are obstacles and will restrict further usage of
digital broadcasting technology. Some solutions are presented to overcome the above challenges. One
of these solutions is done by adding a digital Logo (Visible Watermark) to the digital product. This
logo is used as a tool for proving the ownership of the original owner of the digital product. This
solution is not enough, since anybody can replace this Logo by a fake Logo and consequently, the
original owner of that product can t prove his claim. This paper proposed a new watermarking
algorithm by adding an intelligent Logo, which is a visible watermark, to the product. This Logo will
distort the product if anyone replaces it with a fake Logo (the details of the algorithm are listed in the
section of the paper). The proposed algorithm is applied in the digital video.